Here's what you can expect today

• I deliberately eat some junk food daily and it keeps me healthier
• How Scott lost 35lbs in 16 weeks
• The restaurant ordering algorithm to lose fat and stay on track

Read time : 2.7 minutes

I deliberately eat junk food every day. It's made me healthier.

150-250 calories worth. That's 5-7% of my total daily intake. Peanut butter M&M's are my go to right now.

Despite this "junk food" habit, I maintain:

→ Top 5% VO2 max for my age
→ Elite strength metrics
→ 13-14% body fat year round
→ Optimal blood markers across the board

After 15 years in the gym and 8 years coaching executives, I've learned something the "clean eating only" crowd won't tell you.

Perfect eating is killing your progress.

Here's the brutal reality: Most high-performers are trapped in a restriction-binge death spiral.

Monday-Friday: Grilled chicken, broccoli, rice. Nothing processed. Nothing "bad."

Saturday morning: You snap.

Entire sleeve of cookies. Pizza. Ice cream. Takeout Chinese food.

Sunday: More binging. More guilt. More promises to "be perfect" starting Monday.

I used to do this every week. And on more than one occasion I was physically sick and then kept on eating.

I lived this cycle for years. It destroyed my progress and my relationship with food.

The solution wasn't more willpower. It was strategic flexibility.

Now I build in those M&Ms daily. That small portion of "junk" keeps me on track 95% of the time instead of perfect 70% of the time.

Simple math:

→ 5-10% planned indulgence = 90-95% adherence
→ 0% planned indulgence = 70% adherence (with brutal binges)

Which gets better results over 12 months?

I've tested this approach with nearly 2,000 clients. The executives who embrace strategic flexibility consistently outperform the "all or nothing" crowd.

Now in the spirit of honesty there is no "1 size fits all". For some people that small amoutn of junk can send them into a daily spiral - Which is even worse of course...

But if you've tried the "I'm never eating sweets, fast food or insert X here" approach and it's not worked yet then this counterintuitive method is something to consider.

Your nutrition doesn't need to be Instagram-perfect. It needs to work during 12-hour days, client dinners, and business travel.

Because the perfectionist approach that works for 20-year-old influencers fails executives who actually have responsibilities.

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How Busy Executive Nate Lost Over 60lbs

Scott went from burnt out, exhausted and overweight to 6 pack abs in just 4 months..

He was burnt out, sleep-deprived and stressed beyond measure.

Scott wasn’t lazy or unmotivated, he was simply exhausted… and didn’t know where to start.

Until one day, enough was enough.

He asked for help and joined our high Performance Health program — and everything changed.

In just 16 weeks, Scott dropped over 35 lbs.

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→ He’s sleeping better.
→ His stress is lower.
→ His energy is finally back.

Here’s how we helped him do it:

✅ We designed a simple, no-fuss meal plan that fit around his schedule
✅ We created an effective home workout plan that he could easily stick to (no more skipping sessions!)
✅ We removed all of the guesswork around Scott’s nutrition and training

Scott’s words?

“I love the variety in meals and training — it actually feels doable with my lifestyle.”

And if you’re a high-performing exec who’s been running on fumes…

Scott is proof that you don’t need to sacrifice your health to succeed in your career.

You just need a plan built for your life.

If you're sick if trying to figure everything our on your own, then schedule a free strategy call with one of my team at the link at the bottom of this email.

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The Restaurant Ordering Algorithm

• Pick protein first (steak, chicken, fish, eggs)
• Swap the side for veg/salad (double veg if possible)
• Sauce on the side (you control calories)
• One “treat” max (either bread, fries, dessert, or alcohol, pick one)

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Calling 3 Busy Executives Who Want To Lose Weight, Get Stronger & Live Longer

I'm looking for 3 committed executives this week who want to:

• Lose body fat (especially midsection)
• Build lean, healthy muscle tissue
• Improve longevity so you can be around for your family

We will :

• Create a custom workout plan around your busy schedule
• Create a tailored diet plan that fits, family, work & travel life
• Assign you a personal 1-1 coach who has over 15 years of experience to work 1 on 1 and meet with you every week

If 2026 hasn't worked out health wise yet, it's time for a different strategy.

​Book Your Free Strategy Call Here

Ps. Got any health or fitness related questions I can answer for you right away?

Drop me a reply. They go straight into my personal inbox.